RAYON IS MADE FROM TREES

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This is a little known fact, even among fashion and agriculture industry professionals. The connection to deforestation in fashion is obvious with paper and cardboard packaging. But this connection with trees and rayon (or viscose) is less transparent. And, up to 30% of rayon comes from endangered forests.

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Trees and rainforests are the lungs of our planet. Stopping deforestation is 30% of the solution to slowing the most devastating and irreversible effects of climate change. Yet, we keep destroying them faster than ever. (Read on . . . )